- White: The color of purity and honesty, of divinity and peace. Exactly what a woman’s body deserves and we promise to give her.
- Blue: Soothing, chic, indicative of nature’s gifts - the water and sky. Reminding us that a woman’s menstrual cycle is every bit a manifestation of nature’s beauty.
- Black: The color of fashion, intrigue and confidence. An extension of what we want every woman to experience through Elize.