Flowing Thoughts

Wearing a Bra at Night: Is Sleeping in a Bra Harmful?
There is no hardcore research that points to the absolute negative effects of wearing a bra. In fact, some women with painful or lumpy breasts may benefit...
How to pick the Right Bra Size?
As women, we undergo several bodily changes throughout our lives, be it weight gain, weight loss, menstruation, pregnancy, or menopause. These changes almost instantly show up on our breasts, which is why it is important to get your bra size measured...
What “lies” beneath- Some common Myths about Bras busted
bra has been a woman’s constant companion since early puberty! And although its usage is now most common, even necessary, there are many speculations and apprehensions regarding the same...
Women's 'breast' friend - The Bra
Make your way into any lingerie store today and you will find countless varieties on display - be it padded, push-ups, or strapless bras, amongst others. The bra or ‘brassiere’ has evolved from once being a functional piece of clothing to a fashion accessory today... 
Bra – A Woman’s Best Frenemy
It all starts with a Sports Bra. When a girl hits the 12-year mark and her smooth chest decides it’s time to get some attention. And so begins the painful, exciting and somewhat fascinating journey of boobies...